Southern Tide was founded by a 23 year-old young man named Allen Stephenson. Raised in the South, Allen saw a need in the marketplace for high-quality clothing with a classic Southern style. It was really quite simple: he wanted to take all the modern design elements of today’s youthful trends and tie these in with his love for old southern culture and lifestyle to create a brand that stood for craftsmanship, clean lines, classic design and rich heritage. This became the brand Southern Tide.

The first product, the Skipjack polo, set a new standard in comfort, fit and design. Today, Southern Tide offers an entire collection built on the highest standards. From the unique sport shirts and casual pants, to the classic sweaters, swimwear and polos, the brand is the leader in youthful Southern style. No matter where one lives, anyone with an appreciation for classic design, good fit and craftsmanship, combined with an affection for the coast and old-world heritage, will quickly fall in love with the charm of the Southern Tide brand.